Email Marketing
Pros
- Email marketing is cheap which makes it excellent for contacting large numbers of people.
- It is a very quick method of contacting people. Both production time and sending time for email marketing are minimal. This means that you can get rapid responses.
- You can measure the success of email marketing via ROI tracking. You can actually see leads and sales generated online from your email marketing activity.Emails encourage direct, online sales as it is easy for recipients to simply click through to your website directly from the email.
- It is easy to gain information on your recipients, measuring responses, checking which products and offers are clicked on and work well in your email campaign and also see hot prospects by tracking who is opening and clicking on your email.
Cons
- Emails can sometimes get lost amongst the large amounts of spam emails we all receive on a daily basis. This means that they are sometimes deleted without someone realising that they are not spam.
- Quality email lists are hard to come by. This means that you must invest time in building your own quality databases.
Direct Mail
Pros
- When sending mailers directly in the post, you can send someone many pieces of mail such as flyers, letters and information sheets all together in one envelope.
- Mail is often considered more personal than bulk email marketing.
- Sending direct mail is easy and requires no expertise in online email marketing at all.
Cons
- The printing and postage of direct mail are both expensive.
- Sending direct mail can be very damaging to the environment. Although many households now recycle their waste such as junk mail, it is still much more harmful to the environment that email marketing.
It is clear there are arguments for and against both email marketing and direct mail, and therefore which channel you choose for your marketing will depend on your business. Many onlline businesses and ecommerce websites find email marketing more appealing as it is cost effective and can connect recipients directly with their online businesses.
Take a look at eShoutz.com for more reasons to use email marketing.
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