With many high street retailers disappearing before our eyes, it is little surprise that retailers both online and offline are doing their best to increase their post-Christmas sales after a disappointing run up to the festive season.
You will have seen early sales and promotions on the high street, and email marketing has also been used to increase awareness of these sales. However, it appears that retailers are bombarding customers with poorly targeted offers, in the hope that they will generate those much needed sales.
Instead of taking a shot-gun approach, eShoutz recommends that you stick to carefully planned email marketing to inform people of your deals and promotions. Resist the urge to mass mail, and use targeted emails to stand out from all other messages about New Year sales in the inbox. Also, ensure that your landing pages are still relevant to the email campaign, highlighting the important information.
So our advice to you is...the credit crunch scary, but stick to your email marketing best practices and maintain your brand, image and trust.
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