Advanced reporting tools with eShoutz email marketing

eShoutz email marketing offers a range of advanced reporting tools that enable you to not only see how well an email campaign has performed, but also to create new email campaigns and address books using this data to increase your ROI. The advanced reporting suite includes:

Geo-maps
In eShoutz you can view your unique email open report by geography, on a simple to use heatmap. You can then create address books with a click of the mouse on the map, further segmenting your existing contacts lists.

Hot prospects
See your most active prospects and customers in terms of their interaction with your email.
Your sales and marketing team then contact these whilst they are browsing the email which will be fresh in their minds.

Campaign performance comparisons
See side by side comparisons of your email campaigns to easily define what works and what doesn't. Improve your return on investment by continuing to work on what gets you the best results.

Email Hotspots
View your email campaign with overlay hotspots, showing you where your recipients clicked most. You can learn from this and refine your email campaign layouts, knowing where to place your most important content on the template.

eShoutz offers even more reporting tools so sign up for a free trial at www.eshoutz.com/freetrial or email sales@eshoutz.com to arrange a demo of the system.

Choosing an email marketing provider

There are many email marketing providers available so how do you differentiate between them and find the right provider for your company?

Things to consider:
1. Is the system easy to use? You should ask for a demonstration so you know exactly how the system works. For a free demo of eShoutz simply email your request to sales@eshoutz.com

2. Is the software provided by a UK company? Using an overseas provider often limits the support available especially if the country is in a different time zone.

3. Does the email marketing provider have its own design service? That way you can be sure that the design is not only attractive but also works with the software and is specially designed for email marketing.

4. How many emails are you required to send each month? Ensure that you are not committed to sending thousands of emails on a regular basis.

5. Can you register for a free trial? This allows you to see how easy or difficult the system is to use on your own. You can also get colleagues to log in and give you their opinions.

6. What is the pricing plan? Some email marketing providers charge based on how many emails you send per month whilst other providers charge a set monthly fee. Be sure to choose the type of pricing structure that fits your needs.

7. What reporting facilities are available? The email marketing provider should offer a variety of user friendly reports so that you can measure the effectiveness of your email campaigns.

8. What features and functionality will you have access to? Advanced functionality such as list segmentation, dynamic content & subject line split testing can enhance the performance of your email marketing. Also, are there extra services available that you can incorporate with the emails, such as surveys and micro-sites that you can include in them?

9. Does the provider have a high deliverability rate? Email deliverability is a complicated issue and one of the most important variables about different email marketing providers. To avoid having your email campaigns trapped by spam filters, be sure to choose a provider who can prove a high deliverability rate.

10. Do you have the option to have a custom 'from address'? This protects your company from the threat of being blacklisted and also enhances your brand and your delivery rates. If you have to use a generic domain and from address you are likely to become blacklisted very quickly as a result of another email marketing client's activities which you have no control over.

For more information about eShoutz email marketing visit the website at www.eshoutz.com or email sales@eshoutz.com with your questions.