Choosing an email marketing provider

There are many email marketing providers available so how do you differentiate between them and find the right provider for your company?

Things to consider:
1. Is the system easy to use? You should ask for a demonstration so you know exactly how the system works. For a free demo of eShoutz simply email your request to sales@eshoutz.com

2. Is the software provided by a UK company? Using an overseas provider often limits the support available especially if the country is in a different time zone.

3. Does the email marketing provider have its own design service? That way you can be sure that the design is not only attractive but also works with the software and is specially designed for email marketing.

4. How many emails are you required to send each month? Ensure that you are not committed to sending thousands of emails on a regular basis.

5. Can you register for a free trial? This allows you to see how easy or difficult the system is to use on your own. You can also get colleagues to log in and give you their opinions.

6. What is the pricing plan? Some email marketing providers charge based on how many emails you send per month whilst other providers charge a set monthly fee. Be sure to choose the type of pricing structure that fits your needs.

7. What reporting facilities are available? The email marketing provider should offer a variety of user friendly reports so that you can measure the effectiveness of your email campaigns.

8. What features and functionality will you have access to? Advanced functionality such as list segmentation, dynamic content & subject line split testing can enhance the performance of your email marketing. Also, are there extra services available that you can incorporate with the emails, such as surveys and micro-sites that you can include in them?

9. Does the provider have a high deliverability rate? Email deliverability is a complicated issue and one of the most important variables about different email marketing providers. To avoid having your email campaigns trapped by spam filters, be sure to choose a provider who can prove a high deliverability rate.

10. Do you have the option to have a custom 'from address'? This protects your company from the threat of being blacklisted and also enhances your brand and your delivery rates. If you have to use a generic domain and from address you are likely to become blacklisted very quickly as a result of another email marketing client's activities which you have no control over.

For more information about eShoutz email marketing visit the website at www.eshoutz.com or email sales@eshoutz.com with your questions.

Choosing an email marketing provider

If you're trying to choose an email marketing provider, there's a few things you should consider. Take a look at these top tips on what you should look when when choosing an email marketing provider:

1. Ensure that the system is easy to use. Have a demonstration so that you know exactly how the system works. The team at eShoutz are more than happy to give you a full demo of the system; how to create, send and report on email marketing campaigns.

2. You should choose a system that does not require you to send high volumes of emails. Ensure that you are not committed to sending thousands of emails on a regular basis.

3. Check that the software is provided by a UK company. Using a provider overseas often limits the support available due to time differences. If you use a UK provider you can often receive face-to-face training and office hour support.

4. Use an email marketing provider that has its own design service. That way you can be sure that the design is not only attractive but also works with the software. eShoutz has its very own design team who can design and create email newsletters to reflect your needs and branding.

5. It is always useful to sign up to a provider’s trial account. Therefore once you have had a demonstration of the system you can create a demo account and get colleagues to log in and give you their opinions on the system. You can also see how easy or difficult it really is to use the system on your own.

You can sign up to a free eShoutz trial and test the system for yourself at http://www.eshoutz.com/freetrial.

For more email marketing top tips visit http://www.eshoutz.com/email-marketing-tips