Thursday 1 April 2010

Integrate your email marketing with your social media strategy

These days both individuals and businesses are using social networking websites such as Facebook and Twitter to communicate with their friends and customers. So can social networks help with your email marketing? Definitely…

Your email marketing activities and social media marketing can be closely integrated to create an overall effective marketing strategy. Make sure that you include links to your email newsletter sign ups on your Facebook and Twitter pages and vice versa. Always ask your newsletter subscribers to become a fan of your Facebook page or a follower of you on Twitter. That way you can increase your brand identity and potentially gain more customers.

In order to match your email marketing and social networking closely, you need to bear in mind how you communicate with your Facebook and Twitter fans. Social networks encourage brands to find a personality and style to communicate to customers with. Ensure that you keep this style in your email newsletters and you will be surprised to see how your subscribers react.

If you are looking for an email marketing solution, visit
www.eshoutz.com or call the eShoutz team on 0844 873 0073.

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