When to send email campaigns

To get the most out of your email campaign you need to know when the best time is to send; however, there is no definitive answer. The best day to send is very personal to your email campaigns and the way to determine this is through testing on different days to see when you get most reponse in terms of open rates, clicks, conversions etc.

When testing try to think like one of your readers and also think when are you messages most relevant. For example, if your message is 'weekend sale', you will create little sense of urgency if you send out on a Monday, 5 days prior to the weekend. You should also bear in mind how seasonality and national holidays could effect your email campaigns.

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