One of the first things that a recipient sees when they receive your email campaign is the subject line that you have given it. This therefore has a direct impact on your open rates. If the recipient is not inspired by the subject line to open the email, they are likely to simply delete it without ever seeing the content of your newsletter.
To increase open rates, you must create a subject line for your email marketing campaign that will encourage your recipients to open the newsletter.
Here's our top tips on creating an effective subject line:
1. Ensure that it is short in length, up to 70 characters. If it is too long it may not display properly in the inbox.
2. If you have basic information for your recipients, personalise the subject line. It may intrigue them enough to open the email. For example 'Hi John - here's your August eShoutz newsletter'.
3. Don’t use CAPS, spam words or lots of exclamation marks. The subject line can determine whether or not the email makes it into the junk box or not, as it scanned for spam in the same way as the content of the email is.
4. Test different subject lines over time to evaluate the best approach for your business. Test questions, offers and headlines to see which receive the best open rates.
5. It should grab attention and entice people to open it. Offers and promotions help open rates.
For more email marketing top tips visit the eShoutz.com website.
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