If you are sending email marketing campaigns, it is always advised that you develop an effective, dedicated landing page for each campaign you send out. If your recipients click through to your website, the landing page can determine whether or not you make a sale.
Here are some eShoutz tips on how to create successful landing pages:
1 - Make your landing pages look good
You can grab the attention of your readers with an impactful design, and reinforce your message with large, colourful font or images.
2 - Create a seamless experience
Your landing page should reflect the email campaign, and be the design should be consistent with the email. Try using the same images on landing pages as in the email, and include similar headlines on both the page and email newsletter.
3 - Make your landing pages relevant
Don't repeat the information in your email on the landing page, but make sure that the content compliments your newsletter sales message.
4 - Reduce any distractions from your key message
Don't lose customers who have clicked through to a landing page from your email by offering them too many options once they get there. Avoid links to too many other pages on your website that may prevent a recipient from making a purchase.
5 - Use your landing page to build trust
To build trust and brand awareness, include testimonials of happy customers and company information on your landing page.
6 - Have a clear call to action
Tell customers what you want them to do next with clear buttons or telephone numbers.
7 - Use page tracking with your email campaigns
If you integrate advanced ROI tracking into your website, you will be able to see where your email recipients click through and also track their activity throughout your website. You can then analyse the activity to determine whether your landing pages are working or not.
For more email marketing tips visit eShoutz.com
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment