Tips for growing your email list

Looking to grow your email list? Then take a look at the eShoutz tips below.

1. Make your sign-up easy to find - Put your sign-up form/button in a hard-to-miss location on your homepage and also put on as many pages of your website as possible because not all users will enter your website on the homepage, for example, Pay-per-click marketing normally directs clients to specific landing pages.

2. Provide a convincing incentive for users to sign-up - This is normally as simple as 'Sign up to receive our newsletter', as this tells them what they are entering their details for.

3. Reassure the user - Some users may be concerned about what will happen to the information they have provided, so it may help to include information about provacy assurance.

4. Don't ask for too much information - The more information you ask for, the more hesitant or fed-up the subscriber may become. Keep it simple, only ask for the information you need in order to reach your personalisation goals.

5. Do your best to keep the subscribers you already have - Keep your current subscribers, provide good products/services and great customer service. Happy subscribers might even mention your website/company to friends.

6. Use a thank-you page - Once you have gained a subscriber you want to do your best to turn them into an active reader, someone that enquire/buy your products/services. The thank-you page is the first opportunity for you to do this so you should set the expectations about what they should expect to receive.

7. Understand why subscribers are leaving - If you are noticing increased number of subscribers, try to find out why this is. One way of doing this is to give subscribers the option to leave feedback when they unsubscribe. This may point out any glaring issues.

Visit eShoutz.com for more useful email marketing tips.