Checklist for your email campaigns

Having an effective checklist for the quality control of your email campaigns can help you to spot and correct mistakes before you send to your email address books.

Most common blunders on email marketing include:
1. misspelt subject line
2. missing images
3. wrong links used or links not working
4. spelling and grammar mistakes
5. sending to the wrong list

Running through a checklist will help you to limit these types of mistakes from your email campaigns so that you can send them in confidence. See the eShoutz suggested points for your checklist:

1. Have I proof-read all the copy? Try reading in Microsoft Word, using the spellchecker to highlight glaring spelling mistakes. You should also read in Notepad, Word won't always catch grammatical mistakes (e.g. to/too/two) so putting your email copy into another environment will help you to see any mistakes that may have been missed previously.

2. Are all links correct and working? Check that each of your links are working and they are each going to the right page/offer.

3. Does each image have an ALT tag? Make sure that each image has an ALT tag decribing the content, this is important because it gives you another way to deliver you information to readers who have disabled images.

4. Have I proof-read all the copy in the text version? Repeat step 1 on your text version. Usually not as much attention is paid to the text version in comparision to the HTML version but this is just as important for your subscribers who do not receive HTML emails.

5. Have I included all of my company information? You should include your company name, street address, telephone number, website address and email address. Having different ways to be contacted encourages your subscribers to interact with you, which in turn makes them feel more confident in your company.

6. Have I previewed the email? Complete a test send so that you can view your email campaign in the preview pane, with images disabled and with different email providers (Outlook, Gmail, Hotmail etc). This enables you to see the email as most of your subscribers will view it. If it doesn't look pretty then go back to your design and make the necessary amendments.

7. Has another person checked over the email? Before you press send, get someone who has not been involved in the creation of your email campaign to check over it. A fresh pair of eyes can spot mistakes that you may have overlooked.

8. Am I sending to the correct address books? This final check helps to ensure that your email campaign is being sent to the intended address books.

For more email marketing advice visit eShoutz.com.