There is a vast range of free email marketing templates in eShoutz, so why should you opt to have a bespoke email marketing template designed?
The free templates are ideal for one-off email marketing campaigns; however, the eShoutz team suggests that regular email marketers should have editable, bespoke and branded email templates professionally designed for frequent use.
Why?
- The eShoutz design team can create a template which is easily edited with the touch of a button. This means that each time you wish to send a new email with new content, you can simply use the point-and-click technology in eShoutz to do this.
- The design service is completely bespoke and is tailored to your individual needs. So whether you're looking for a postcard template or a full promotional newsletter, the design team can create it for you.
- Your email template can be branded to reflect your website. It can include all of your website’s colours, logos and even have a similar format to your website. This helps to raise brand awareness.
- Branded emails can achieve better open and click through rates than standard email templates. Recipients will know what to expect in your email over time if you are consistent with the design, and especially if it reflects your website.
- By approaching a professional email marketing design team, you can have editable, creative, eye-catching emails which are often unobtainable from standard free templates. You can decide on a layout and theme which suits your needs, rather than having to fit your content and messages into a free template which you can not adjust easily.
- The eShoutz design team will ensure that the editable email template is created so that it will render correctly in most email inboxes. These include both local inboxes such as Outlook and online email providers such as Hotmail and Gmail. This is done by avoiding style sheets in the design and by using the correct text to image ratio.
- It is very cost and time effective to have an editable email template created. You can re-use the template each time you wish to send a new email marketing campaign as you can easily edit the text and images yourself. This saves both time and money as you do not need to have a design team changing your emails regularly.
- Mistakes are minimal when you have had an editable email template created and imported into eShoutz. There are defined sections for both text and images which can be edited with the touch of a button. By using this approach, you are not going to need to change any of the code which can result in an email no longer rendering correctly.
- Like headed notepaper, correctly branded email campaigns look professional and help install the confidence in your recipients to click through to your website.
For more hints and tips on email marketing visit the eShoutz website at www.eshoutz.com.
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