Why email marketing?

Email marketing is one of the most powerful online marketing tools, used by businesses of all sizes. Email marketing usually requires only a small amount of time and often a very small budget to achieve results.

There are very few production costs involved with email marketing, and unlike direct mail there are no material costs. Many email marketing providers such as eShoutz also offer a self-service solution which eliminates management fees and allows you to complete all operations cheaply in-house. Email marketing also allows you to proactively contact prospective and existing customers, without waiting for them to visit your website to view your services and product offers.

Email marketing is an instant marketing solution which can also provide results straight away. Once an email marketer clicks to send an email campaign, it can be instantly distributed to the entire database of recipients a business has. This means that any urgent communications or offers which are due to be outdated within a short period of time can be sent out on an email very quickly before the offer ends.

Not only is the sending of email campaigns instant, but the response can be too. If you create a clear 'call to action' you may see an increase in visitors to your website or an influx in telephone calls almost instantly and usually within 48 hours of dispatching your email newsletter.

It is easy to track the success of your email marketing campaigns. eShoutz has an excellent reporting tool which shows you both numerically and graphically how your email marketing campaign has performed. You can see how many emails were delivered, how many were opened and who has clicked through to your website. You can also see how many enquiries or bookings were ultimately made as a result of your newsletter and the value of those leads.

Above all, eShoutz is simple to use. Creating and sending email marketing campaigns is quick and easy with eShoutz, as is using all of its additional features such as sending dynamic content newsletters and personalising your emails.

For more information on simple email marketing visit eShoutz.com