eShoutz email marketing goes from strength to strength during the credit crunch

The eShoutz team has seen continued growth in the uptake of the email marketing solution, eShoutz, despite the downturn in the current economic climate.

eShoutz has had a number of recent upgrades with a wealth of new functionality now available that is ideal for all types of industry. Enhancements such as GEO Mapping now allow eShoutz users to dynamically segment their email subscribers based on geographical location using a simple drag and drop approach on a heat map.

Many companies have chosen to tighten their marketing budgets during the credit crunch and to ensure that they are getting the best return on investment, have chosen email marketing as one of their cost effective marketing streams.

eShoutz provides users with a complete, easy-to-use marketing solution which not only enables them to send out email newsletters, but also allows the integration of surveys and microsites into their campaigns.

eShoutz features and benefits include:

• there is absolutely no software to install or maintain
• travel websites can be integrated with the eShoutz API to automatically store newsletter sign ups
• users can manage multiple marketing campaigns with ease
• the system features automatic anti-spamming safeguards
• users can create professional, personalised email messages
• it is simple to track the success of your campaigns
• full technical support and advice are available once registered……plus much, much more.

If you are interested in the eShoutz email marketing solution, there is a 30 day free trial available at www.eShoutz.com/freetrial. When you sign up to a free trial you can create and send up to 20 emails, see how the reporting tool really works and fully evaluate how cost effective and easy the system is.

Choosing an email marketing provider

If you're trying to choose an email marketing provider, there's a few things you should consider. Take a look at these top tips on what you should look when when choosing an email marketing provider:

1. Ensure that the system is easy to use. Have a demonstration so that you know exactly how the system works. The team at eShoutz are more than happy to give you a full demo of the system; how to create, send and report on email marketing campaigns.

2. You should choose a system that does not require you to send high volumes of emails. Ensure that you are not committed to sending thousands of emails on a regular basis.

3. Check that the software is provided by a UK company. Using a provider overseas often limits the support available due to time differences. If you use a UK provider you can often receive face-to-face training and office hour support.

4. Use an email marketing provider that has its own design service. That way you can be sure that the design is not only attractive but also works with the software. eShoutz has its very own design team who can design and create email newsletters to reflect your needs and branding.

5. It is always useful to sign up to a provider’s trial account. Therefore once you have had a demonstration of the system you can create a demo account and get colleagues to log in and give you their opinions on the system. You can also see how easy or difficult it really is to use the system on your own.

You can sign up to a free eShoutz trial and test the system for yourself at http://www.eshoutz.com/freetrial.

For more email marketing top tips visit http://www.eshoutz.com/email-marketing-tips