Building trust through your email campaigns

We all need recipients to trust our company and our email messages but factors such as spam have taught people to be wary about commercial messages received by email. So how can you build trust through your email marketing?

eShoutz provide some tips below:
1. Ensure a recognisable sender appears in the from address and/or subject line
2. Brand the preview pane - The first encounter of your email is normally through the preview pane so this area needs to support your brand identity - through use of your logo etc
3. Put full contact details in the footer - Providing your company's name, postal address and contact email address shows that you are being upfront with the recipient
4. Ensure the reply-to address is working - This should be monitored regularly and you should try to respond quickly as human interaction breeds trust
5. Match the design to brand expectations - People trust what they know so your email design should try to reflect your website. These don't need to be identical but should share common elements such as logos, colours etc
6. Encourage recipients to share your email - The easier it is for recipients to share your email to others, the more likely they are to do it
7. Be open about privacy policies - make it easy for recipients to find out how you intend to use their data
8. Give the subscriber some control - If you have the functionality, you should allow the subscriber to manage their personal details and preferences. This will also allow you to create and send more personalised and relevant emails to your email lists, this in turn should increase response rates
9. Avoid spelling and grammar errors
10. Check the email functionality - Are all the email links working and going to the correct place etc

For more advice and tips on email marketing visit the eShoutz website.

Why email marketing?

Email marketing is one of the most powerful online marketing tools, used by businesses of all sizes. Email marketing usually requires only a small amount of time and often a very small budget to achieve results.

There are very few production costs involved with email marketing, and unlike direct mail there are no material costs. Many email marketing providers such as eShoutz also offer a self-service solution which eliminates management fees and allows you to complete all operations cheaply in-house. Email marketing also allows you to proactively contact prospective and existing customers, without waiting for them to visit your website to view your services and product offers.

Email marketing is an instant marketing solution which can also provide results straight away. Once an email marketer clicks to send an email campaign, it can be instantly distributed to the entire database of recipients a business has. This means that any urgent communications or offers which are due to be outdated within a short period of time can be sent out on an email very quickly before the offer ends.

Not only is the sending of email campaigns instant, but the response can be too. If you create a clear 'call to action' you may see an increase in visitors to your website or an influx in telephone calls almost instantly and usually within 48 hours of dispatching your email newsletter.

It is easy to track the success of your email marketing campaigns. eShoutz has an excellent reporting tool which shows you both numerically and graphically how your email marketing campaign has performed. You can see how many emails were delivered, how many were opened and who has clicked through to your website. You can also see how many enquiries or bookings were ultimately made as a result of your newsletter and the value of those leads.

Above all, eShoutz is simple to use. Creating and sending email marketing campaigns is quick and easy with eShoutz, as is using all of its additional features such as sending dynamic content newsletters and personalising your emails.

For more information on simple email marketing visit eShoutz.com