Building trust through your email campaigns

We all need recipients to trust our company and our email messages but factors such as spam have taught people to be wary about commercial messages received by email. So how can you build trust through your email marketing?

eShoutz provide some tips below:
1. Ensure a recognisable sender appears in the from address and/or subject line
2. Brand the preview pane - The first encounter of your email is normally through the preview pane so this area needs to support your brand identity - through use of your logo etc
3. Put full contact details in the footer - Providing your company's name, postal address and contact email address shows that you are being upfront with the recipient
4. Ensure the reply-to address is working - This should be monitored regularly and you should try to respond quickly as human interaction breeds trust
5. Match the design to brand expectations - People trust what they know so your email design should try to reflect your website. These don't need to be identical but should share common elements such as logos, colours etc
6. Encourage recipients to share your email - The easier it is for recipients to share your email to others, the more likely they are to do it
7. Be open about privacy policies - make it easy for recipients to find out how you intend to use their data
8. Give the subscriber some control - If you have the functionality, you should allow the subscriber to manage their personal details and preferences. This will also allow you to create and send more personalised and relevant emails to your email lists, this in turn should increase response rates
9. Avoid spelling and grammar errors
10. Check the email functionality - Are all the email links working and going to the correct place etc

For more advice and tips on email marketing visit the eShoutz website.