Top tips for creating an effective html email campaign

Take a look at the eShoutz top tips for creating effective email newsletters and improve your email marketing return on investment.

1. Place your most competitive offers in the top part of the email so that they are viewable in a preview pane of a recipient's inbox. If a recipient sees an enticing offer straight away they are likely to open the email fully to see what more you have to offer in the newsletter.

2. Have your call to action both at the top and at the bottom of the email so that a recipient can always see a telephone number or web address. Recipients will only contact you if they are reminded how to do so.

3. Always include an unsubscribe link. Remember that placing the unsubscribe link at the bottom of an email may encourage recipients to click the ‘junk’ button rather than scrolling down and clicking ‘unsubscribe’, which can result in your domain being registered as spam.

4. Always test your email campaigns in a number of inboxes, including Hotmail, Gmail, Yahoo mail and Outlook. Your email template may look completely different in a number of inboxes depending on how it has been created. eShoutz has an 'inbox preview tool' which allows you to check your campaign quickly and easily before sending to your entire address book(s).

5. Always add a ‘forward to a friend’ link so that if a recipient wishes to share the offers with someone the email that they receive is in the correct format. By adding the link you can also increase your brand awareness if your recipients send the campaign to their friends.

6. Include ALT tags for all images, as many recipients will have images disabled in their email account settings. If they can read the Alt tags and understand what the email is about they are more likely to enable the images to view the html fully.

7. Make all images clickable. Many recipients will automatically assume that the images are links that will take them through to your website.

8. Remember that it is a legal requirement to include your business name, registered address and company on all email marketing campaigns that you send.

For more email marketing tips visit http://www.eshoutz.com/email-marketing-tips

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