Do you really need a text version?

Do you need to create a text version alongside your HTML email campaign?
The answer in short is yes and there are 2 main reasons why you should include a text version.

1. Text versions can help to reduce spam scores
Because of the abundance of HTML emails sent out, some spam filters penalize for sending HTML emails without an accompanying text version. They also penalize for sending a text version that differs from the text used within the HTML version.

2. Not all recipients will receive your HTML version
Some recipients, such as Blackberry users, are unable to view HTML emails and other recipients have chose not to receive HTML emails. Therefore, if no text version is received, they may be more likely to mark your email as spam.

Remember that text version of you email is the preferred format for around 5% of your subscribers so try to keep the text email looking attractive by avoiding long paragraphs and blocks of copy.

For more email marketing advice and tips visit eShoutz.com